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Business Leaders: PR Tips To Ace Media Interviews

ImPRessions - Crenshaw Communications

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Reflect and offer constructive feedback.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

Misguided media relations strategy. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. With a print interview, there are opportunities to reach out to a journalist and add or amend statements. But, failing to prep can be a miscalculation.

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