5 Proven Ways PR can Develop Client Media References in B2B Organizations
Sword and the Script
JANUARY 8, 2019
You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 3) Reports, ebooks and white papers. You might even have to begin with anonymous sources until the community gets comfortable. The key here, again, is that the first time you do it…it’s a lot of work.
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