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PRoust Questionnaire: Helen Slater

PR Conversations

If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction. That, and because I can indulge my need for creative expression. It is a long-running and successful campaign that still resonates in our New Zealand community. What is your idea of PR nirvana?

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. I spent many years in the Top Management of ICCO, which is the International Communications Consultancy Organization, and this is an Australian PR organization. Lastly, be creative.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. It is a race, but instead of thoroughbred horses, it features rubber ducks.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

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