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The Science Behind Why Wordplay Is an Effective Communications Tool

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” You can thank your Broca for helping you sort through the data equivalent of 174 newspapers every day, ads included, without having to process every word. I’ve had it!

Tools 138
Tools Communications Storytelling Newspapers 138
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This Is Why You Need to Write Creative Content

PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. The biggest risk communicators run is that we never get heard at all. Communicates better.

Creativity 185
Creativity Writing Storytelling Study 185
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