Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

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Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

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Waxing UnLyrical

JUNE 28, 2018

They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. A Look at Compelling Corporate Stories.

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