Case Study Data-Driven PR Media Training Social Media 
Shift Communications
JULY 19, 2017
This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. Paid media and syndication. Sentiment/tone analysis.
Shift Communications
JULY 26, 2017
When lining up your speaking bench, it’s important to identify a spokesperson who is media trained, able to make him/herself available at a moment’s notice and is someone that will carry the message impactfully (e.g., Although, be warned – social media is as relentless as it is swift. Social is necessary .
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