Shift Communications

JULY 26, 2017

There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Because even if he does everything else right, having a Tweet go live amidst the crisis saying, “ Fish Humans are friends, not food!”

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

JULY 19, 2017

The post Crisis Management 101: Shark Week Case Study, Pt. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Stay tuned to find out, and if you aren’t, no worries: we’re here to help you keep swimming. Emily Mong. Senior Marketing Analyst.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

JULY 24, 2017

You can use this data to prioritize platforms in your crisis communications plan, and to get a better idea of where your target audience is most active. Knowledge is key to the foundation of any crisis communications scenario. Often in a crisis, people fill in gaps of knowledge with their own suspicions.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JULY 28, 2017

you want to continue bringing in new customers through the door despite the crisis, we’d recommend also employing more general targeting techniques to inject your positive message into the conversation. Crisis communications is not an area where you want to “set it and forget it.” cta] The post Crisis Issue? If, like G.W.,

Case Study 92

Case Study Crisis Study Strategy 92