Ishmael's Corner

SEPTEMBER 7, 2014

I love talking about failure in the context of business storytelling. Yet, the ability to bring failure or even a problem to the narrative is what separates industrial-grade storytelling from “but enough about me; let’s talk about me” copy. Maybe it’s quasi-cute storytelling, but it doesn’t trigger an emotional reaction.

Video 144

Video Storytelling Interviews Creativity 144

Ishmael's Corner

NOVEMBER 30, 2014

Removing the Tension from the Budweiser Puppy Love Video (Literally). By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? Here goes —. No bad stuff?

Storytelling 157

Storytelling Journalism Media Training Video 157

Ishmael's Corner

NOVEMBER 23, 2014

After giving it another watch – even knowing the ending, the humor still slaps you across the face – I realized the video delivers a pain-free lesson in business storytelling. I love this storytelling technique. Uncategorized business storytelling PR professionals storytelling techniques video storytelling'

Storytelling 152

Storytelling Video Film B2B 152

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Uncategorized best business storytelling PR organic search visual storytelling'

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Ishmael's Corner

DECEMBER 23, 2014

As Exhibit A, check out the Budweiser Puppy Love ad which has had over 54 million views and counting. The Holmes study called out three areas, content creation/marketing, integrated ideas and storytelling as the big three in PR creativity. Forget the football game. No one likes being fired. Happy holidays to everyone!

Creativity 122

Creativity Communications Storytelling Transportation 122