PR in High Definition

OCTOBER 27, 2022

Over the years I’ve had the privilege of engaging with a number of major tech bosses to get their views on reputation, but one insight that came through strongly in my conversations was that “when it comes to reputation, a fish rots from the head.”. But managing a company or brand’s reputation is rarely simple.

Leadership 71

Leadership Reputation Chemicals Privacy 71

PR Breakfast Club

MAY 12, 2014

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. Allison Brod PR had no comment, and the employee who sent the pitch is no longer with the company. He blogs at [link] , as well where this post originally ran.

Chemicals 50

Chemicals Pitching Study Journalism 50

Beyond PR

APRIL 22, 2016

Mistakes, misunderstandings, accidents, product failures, and employee misconduct are all risks that businesses face regularly. For example, if your business requires employees to use dangerous machinery or chemicals, your risks will differ from those of a business dealing with online sales.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40