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Stephen Waddington
DECEMBER 30, 2019
The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Influencer marketing is messy How we do it 9.
Stephen Waddington
AUGUST 27, 2018
This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. The Chartered Practitioner accreditation scheme was revised in 2015 removing the requirement for a paper. This resulting qualitative data was reduced through a process of factor analysis into a single index of communication management.
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