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With Shoppers Spending More on Beauty Products, Here Are 3 PR Strategies to Take Your Brand to the Next Level

5W PR

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. These aren’t just brand perks, they’re transformative experiences that set the high-spending customers apart. This can be achieved in a multitude of ways.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998. To that end, this year’s roundup is uh-mazing.

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