Remove 12 24 general-election-2019-two-sides-to-every-story
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

That’s one of my favorite quotes and I think of it every time prediction season comes around. There are so many thoughtful contributions – from people working on both the in-house and agency sides. There are so many thoughtful contributions – from people working on both the in-house and agency sides. I see a few things.

Marketing 187
article thumbnail

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

While an outreacher’s main aim is to land linked coverage for a client, they should also provide the journalist with a story that is newsworthy. When boiled down, there are two main goals we are trying to achieve for clients when conducting Digital PR projects. What is the purpose of Digital PR? Gaining referral traffic for your site.