11 20 benchmark-your-measurement-approach-with-amec-tool 
Stephen Waddington
NOVEMBER 19, 2017
This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Stephen Waddington
DECEMBER 30, 2019
There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR slow to adopt an integrated tool stack 11. Dr Jon White is a reflective PR practitioner and scholarly provocateur. PR is a social science. We’ve lost some battles but won others.
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