ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

After it came to light that millions of fake customer accounts were set up by Wells Fargo staff to pad their sales figures, the bank agreed to pay $185 million to settle claims, and CEO John Stumpf apologized and vowed to do better. But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

David PR Group

JULY 28, 2015

He frowned as we upped the count to likely north of 50, when considering the camera-phone-bearing customers and employees. Now, don’t get me wrong, I’m not anti-technology or a privacy zealot. Beware “Viral Marketing” Lastly, we are in the middle of the “viral marketing” era.

Reputation 40

Reputation Viral Privacy Retail 40