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Metrics That Matter: Apply AMEC’s Measurement Framework To Prove Your Worth

Beyond PR

“The era of the one-and-done press release is behind us and the world of engagement got a whole lot more complicated,” said Pluhowski, senior vice president and chief communications officer, corporate and public affairs, at TD Bank. Use Insights For Continued Improvement.

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PRs and communicators should to learn to love AI

Stephen Waddington

How can he and his advisors manage the bank's reputation, and his own, by keeping on top of the latest news as the story continues to unfold? And, it’s not just WPP’s reputation that is affected, it is that of Sir Martin, and WPP’s chairman Roberto Quarta. This is not just a consumer story, of course. And those who are hostile.

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Big Business Must Help Us Heal

ImPRessions - Crenshaw Communications

It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. In the wake of the shocking violence last week, that may be starting to happen, and there’s a role for PR and corporate communications. Still others, including Bank of America, Ford Motor Co.

Corporate 338