Remove Automotive Remove Employee Remove Internal Remove Storytelling
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How Podcasts Can Help Auto Suppliers Drive Employee Engagement

Bianchi Biz Blog

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. Employees can listen to podcasts while commuting, during breaks, or while performing routine tasks.

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How to build brand reputation in an era of greenwashing backlash:?part two

Onclusive

If you work for an automotive brand, focus your efforts on environmental initiatives that will contribute to decarbonization of the automotive industry, while encouraging your customers to take steps to lessen their impact too. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations.

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Source: Forbes ). Source: Hyundai ).

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