Remove author lou-hoffman
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New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

Sword and the Script

I’m especially fond of the graphic Lou Hoffman used to illustrate these elements here. That study found “voices of authority have regained credibility” and CEOs specifically gained seven points (44%) as a “voice of authority.”. Hints at Cooling Tools and Tactics?

Survey 71
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

The output of your staff must be replaced by the output of your campaigns in driving key performance indicators for your brand’s products, service, authority, and influence.”. – Douglas Karr | DK New Media. 7: Lou Hoffman. Do you want to be invited to make a prediction for next year? 9) Brands across the aisle.