Mindful Marketing

APRIL 23, 2021

The PGA’s Partners’ webpage reads like a Who’s Who List of corporate sponsors. Elder also wore branded apparel: a PNG hat and a TravisMathew shirt—the latter is part of a formal partnership with Elder that the company announced just days before the Masters. Individuals also are not immune.

Apparel 78

Apparel Corporate Social Media Print 78

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106

Apparel Public Affairs Training Corporate 106

Shift Communications

JANUARY 22, 2018

To demonstrate how to evaluate crises, print out the chart above and check off boxes for any given crisis to see what’s gone wrong. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. A Brief Catalog of Failures. How to Fix a PR Crisis.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. Well then, you’re just not thinking outrageously enough. It’s guaranteed to score ridiculous amounts of coverage.

Company 111

Company Apparel Airlines Crisis Communications 111