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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. United Airlines. Here’s hoping for smoother road in 2018. The stock price bounced back in short order.

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Trends in Social: Authenticity

5W PR

A 2016 study found that less than 25% of Americans see brands as honest , but they base their opinion of a brand more on personal experience than on corporate behavior. With the rise of social media, it’s easier than ever for brands and their customers to interact, and followers form opinions at the speed of text.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

He spoke from the heart — without regard for the airline’s possible culpability. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues. Kelly emphasized that the family of the victim was the primary concern.

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When is bad language not a four-letter word? On business jargon, clichés and exploitation

PR Matters

Instead, however, we have people in companies thinking and behaving in a corporate rather than an empathetic way, which not only dehumanises them, but it also alienates those with whom they wish to engage. The one thing they have in common abundance is that they’re all genuinely friendly and their words and actions reflect this.

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Why it’s important to prepare for a PR crisis

Prohibition

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. For huge brands and corporations, a crisis isn’t fun, but it can be managed.

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10 Crisis Communication Tips Every Business Needs

Prohibition

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. United Airlines initially maintained that its decision to remove the passenger was justified. Malaysia Airlines’ MH 370 disappearance.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Gigantic multi-national and trans-national corporations have no respect for borders or governments. Corporate social responsibility isn’t philanthropy.