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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

It reported how agricultural giant Cargill fell out of favor with environmentalists: For years, the American agricultural giant Cargill has been on relatively good terms with environmental advocates, praised for agreeing to a landmark moratorium on buying soybeans grown on deforested land in the Amazon rain forest.

Corporate 198
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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

Forget the boring corporate social responsibility reports and dull “eco-friendly” slogans scrawled across plastic packaging. They’re a discerning, socially conscious force, from Gen Z activists toting reusable water bottles to budget-conscious families demanding fair trade coffee and ethical fashion.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

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Examining the (weird) science of communication presentations

PR Conversations

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. She also is well travelled. Not a bad cross-pollination of ideas, methinks….

article thumbnail

Examining the (weird) science of communication presentations

PR Conversations

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. She also is well travelled. Not a bad cross-pollination of ideas, methinks….