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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. This interview has been edited for length and clarity. Paul: Darika, thanks for speaking with me today. Darika: It’s hard.

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Behind the Headlines With Fred Lake

Cision

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. I then became an editor of the school newspaper, and later, a reporter in college. PadillaCRT has defined health as a strategic growth area for the agency.

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Maxim Behar: "The future depends on people who do business"

Maxim Behar

Welcome, Maxim Behar, in all your roles and incarnations as a PR expert, specialist, agency owner, diplomat, entrepreneur, writer, fellow journalist. At the time, there were whole pages of such obituaries in the newspapers. The third part is when they show interviews with people who say the exact opposite. It’s a pity.