Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157

Shift Communications

FEBRUARY 23, 2015

I would like to take this opportunity to introduce XYZ which is a California based mobile development company headquartered in San Francisco with offices in India. Here’s a second bad pitch: Hi, I recently saw your site and thought I would show you an infographic about social media advertising. Every client has data or access to data.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

Communications 60

Communications Analytics Infographics Data-Driven PR 60