Mindful Marketing

OCTOBER 30, 2015

By Seedepth. While PR executives and agencies are eager to showcase winning campaigns, they tend to get a little spooked when it comes to discussions around what isn’t’ working. Why didn’t a certain campaign yield the expected results? Marketers today have to be both creative and analytical.

Measurement 50

Measurement Analytics Creativity Analysis 50

Mindful Marketing

JULY 29, 2015

In a recent MediaPos t article , Barby Siegel of the Zeno Group was quoted as saying, “To come up with a big creative idea is brave, but to then say we are not going to go ahead with that idea because it’s not going to sell more phones or tablets, bottles of juice or whatever is even braver. Take a PR agency for example.

Analysis 50

Analysis Measurement Analytics Creativity 50

Mindful Marketing

MARCH 7, 2016

By Seedepth. Headquarted in Boston, the agency has a “cool kids” vibe. Founded in 2005, March Communications is an award-winning communications agency that brings together technology PR, digital marketing and social media to foster growth for our clients. Who and why? UK and Europe. Cheryl returned to the U.S.

Communications 50

Communications Marketing Travel Pitching 50

Mindful Marketing

DECEMBER 17, 2015

Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. Members are experienced practitioners who have held senior positions in large PR agencies and/or corporations, but now put services first and work directly with clients. What is your favorite season and why ?

Communications 50

Communications Marketing Internal International 50