Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Content, Local Search and Leads. PR’s Value in Revenue Creation.

Marketing 60

Marketing B2B Local Customer Service 60

PR Conversations

APRIL 8, 2015

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. Advertising, including direct mail. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. Advertising, including direct mail. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 91

Social Media Marketing Media Creativity 91