Advertising Consumer Storytelling Telecommunications 
Sword and the Script
MARCH 3, 2015
Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. As a benchmark, in 1960 US advertising spending totaled $12 billion according to AdAge. It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month.
Masters in Communications
FEBRUARY 12, 2022
Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.
Expert insights. Personalized for you.
60 
Let's personalize your content