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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

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Metrics in Crisis Comms, Marketing and Social Media [UML]

Sword and the Script

In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. The click fraud in online advertising for example, sophisticated and frightening. Talk to Us!

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The Public Relations Agency: Your Secret Weapon

Doctor Spin

Digital PR. Internal communications. Crisis communications. Marketing PR. Industry PR (B2B). For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA).

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