Advertising Apparel Consumer Employee 
Contently - Strategy
FEBRUARY 8, 2022
While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. ” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it?
ImPRessions - Crenshaw Communications
APRIL 18, 2018
When embarking on an issues campaign , public relations pros should make it relevant to stakeholders, engage their employees, consider their customers’ values, and be prepared for blowback. Today’s consumers have different experiences and expectations. Will new customers be attracted to the brand?
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