3-tips-gaining-executive-buy-crisis-preparedness 
Melissa Agnes
FEBRUARY 16, 2017
A viewer recently asked: “How do we get busy senior executives to realize they need to act now to resiliency against an unseen and not yet present crisis?” In this week’s #CRISISREADY video, I provide three strategies that have helped my clients get that all-important buy-in from leadership. Take a look!
Sword and the Script
DECEMBER 12, 2017
1) Pay to play gains prominence. 3) Brevity is back in style. And your buying and service processes need to reflect that by being designed to minimize friction. People want to buy from brands that they can trust and feel that share the same values. Doug Karr | The MarTech Zone. 2) AI competencies come into focus. .
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