Just Divided over Nike's New Ad
Mindful Marketing
SEPTEMBER 8, 2018
” The first step in this Mindful Marketing analysis is ethics: Does Nike’s ad uphold societal values? Some consumers vowed to boycott Nike products , while others took more immediate and drastic action by burning their Nike shoes and socks. ” On the other hand, Nike’s stock (NKE) , which had closed at $82.18
50 
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