The 2022 PR/Media Quiz
Flatiron Communications
MAY 11, 2022
The post The 2022 PR/Media Quiz appeared first on Flatiron Communications.
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PR Measurement: An Integrated Approach
Burrelles Fresh Ideas
MAY 9, 2023
In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.
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