Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 9) “Helping an organization get favorable press.”.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

That much is apparent I compiled this year’s list of marketing and communications predictions. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all. There are some caveats to note. First, I wrote all the subheads, as I always do, so if the subhead falls short of your expectations – I own that.

Writing 190

Writing Communications Marketing B2B 190