These Cliff Notes to 19 Email Marketing Studies will Give You a Quick but Thorough View of Current Email Marketing Benchmarks and Statistics
Sword and the Script
JULY 9, 2019
What’s the typical click-through rate on marketing emails? There are no secondary sources. I do encourage you to spend time reviewing those. In the meantime, here’s what I found. What is the average email marketing open rate? across 170 clients in Q4 2018 according to Epsilon; and. Two percent, right?
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