Beyond PR

FEBRUARY 13, 2018

percent in 2013 and exceeding the numbers for both whites and Hispanics. population , spending more time with television, magazines and radio. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. percent, up from 59.3 society that deserves attention.

Television 72

Television Education Groups Community 72

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 93

Social Media Marketing Media Creativity 93