2012, Reputation, Storytelling and Television

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2012

Reputation

Storytelling

Television

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. Too Much Noise Across Too Many Digital Channels.

Measurement

Measurement Storytelling Data Technology

The Content (R)evolution: Rick Kupchella on the Power of Brand-Driven News

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. In 2012, the i.e. network produced a campaign for UnitedHealthcare’s Medicare & Retirement division called 'A New Age.'

Brand

Brand Branding Storytelling Healthcare

Public Relations Today

The New Measurement: Shifting from Traditional PR to Growth PR

The Content (R)evolution: Rick Kupchella on the Power of Brand-Driven News

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