PRSay

APRIL 30, 2019

Marine Corps public affairs conference in New Orleans in 2011. I sat in the audience of roughly 200 Marine Corps public affairs officers and observed a debate on the value of sending them to a newly-formed, yearlong master’s degree program in communications, and if having the APR really added credibility.

Public Affairs 121

Public Affairs Publicity Conference Training 121

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She is a public affairs and media consultant based in Washington, D.C.

Communications 120

Communications Case Study Training Reputation 120

PR Conversations

MAY 1, 2017

It is probably no coincidence that major professional service firms (management consultancies and legal firms in particular) have established public affairs and PR divisions to offer crisis management expertise to clients. Indeed, I’ve found this line of thinking in a WHO report from 2012 ( [link] ).

Crisis 63

Crisis Crisis Management Leadership Training 63

PRSay

SEPTEMBER 22, 2017

As described in the PRSA Code of Ethics, fairness means “we deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. As a public affairs professional who has worked with political leaders from both the Democratic and Republican parties, fairness is close to my heart.

Ethics 93

Ethics Public Affairs Reputation Education 93