2009 Infographics Newspapers Storytelling 
Stephen Waddington
DECEMBER 5, 2018
Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.
Sword and the Script
NOVEMBER 29, 2016
The year was 2009 and I had a very special epiphany that day. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Get to the latest infographic before it’s published – and pitch it to a media outlet first.
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