Constructing the Organizational Narrative: PR definition in the making
PR Conversations
AUGUST 18, 2011
Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers. A bit of the back story. ” If you ask a journalist what he or she does, likely they will say they tell stories.
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