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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

The YESS Duck Derby , started in 2007, is held on the day of the annual Kentucky Derby. Each year we measure our success on whether YESS achieves its fundraising goal. It is a race, but instead of thoroughbred horses, it features rubber ducks. The motto for the Duck Derby is “Adopt a Duck. Help a Child.” What a Duck Can Do.