Sat.Apr 06, 2024 - Fri.Apr 12, 2024

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The Role of PR in Transforming Consumer Finance

5W PR

At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers. Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign.

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Crisis Management for B2B Tech Companies: A PR Perspective

5W PR

Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. Remember, a crisis management blueprint is a dynamic document.

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USC Report Explores the Role of Comms in a Year Where Purpose and Polarization Are Colliding

PRSay

For the annual Global Communication Report, researchers at the USC Center for Public Relations surveyed PR professionals, investors, large company employees and consumers to study stakeholder expectations in a polarized political climate. Public relations professionals became the primary advocates for this narrative.

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