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Wells Fargo’s Crisis Management Fail

Melissa Agnes

It’s clear that Wells Fargo has proven to NOT be crisis-ready for multiple reasons. As a result, they’re faced with one of the most difficult crises to manage: a crisis of corporate culture. In this week’s #crisisready video I highlight the bank’s two biggest crisis management fails.

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PR Golden Turkey Awards

Flack's Revenge

Please note that I am not writing just about customer service, product quality, security breaches or other kinds of fails; this blog is careful not to confuse these things with PR and crisis management thereof. Wells Fargo. It’s been painful to watch the faked user accounts debacle unfold.

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The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. The communications lessons, on the other hand, will be covered in crisis management classes for many years.

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