time-magazine-puts-its-own-spin-on-native-advertising 
Ishmael's Corner
NOVEMBER 3, 2015
As PR-led campaigns increasingly blend tactics such as paid media, native advertising bears watching. I called out the genre last month suggesting most of it should be called “alien advertising.” Here’s.more.
Stuart Bruce
JUNE 24, 2015
Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has.
Expert insights. Personalized for you.
60 
Let's personalize your content