Pitching Privacy Publicity Telecommunications 
ImPRessions - Crenshaw Communications
AUGUST 23, 2022
It’s not enough to share thoughts on the latest breach; rather, reporters are often looking for short and long-term insights and advice about the future of the category as well as the reasons the public should care. . It’s best to prioritize research into the most appropriate reporters and outlets for a specific cybersecurity pitch.
ImPRessions - Crenshaw Communications
AUGUST 30, 2018
Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities.
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