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Translating Ogilvy’s 10 Writing Tips for 2020

Ishmael's Corner

David Ogilvy penned his infamous advice on writing on Sept. Still, they could use a refresh for 2020. Toward this end, I’ve captured Ogilvy’s 10.more. Toward this end, I’ve captured Ogilvy’s 10.more. The Art Of Storytelling In Business Communications And Public Relations. 7, 1982 in a memo to his employees.

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How to Call Out to the Reader in the Headline

PRSay

“If you want mothers to read … display ‘Mothers’ in your headline,” advised advertising guru David Ogilvy. HGTV Interior Designer Sabrina Soto Offers Easter Decorating Tips to “Dye” for. Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little.

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