monday-roundup-measuring-storytelling 
Waxing UnLyrical
OCTOBER 5, 2015
Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Smarter Ways to Measure Authoritative Content. ” 4. ” 4. Silverman.
Waxing UnLyrical
DECEMBER 14, 2015
How to Develop Meaningful PR Measurement. Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” ” 5.
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