Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). But who exactly are “thought leaders” and why is this so important? So, how do you start building thought leadership in your organization?

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Waxing UnLyrical

JULY 14, 2014

From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. How Your Organization’s CEO Can Use Social Media for Thought Leadership.

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Waxing UnLyrical

NOVEMBER 9, 2015

Get to know some of them a little better in this week’s roundup. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. Based in the Washington, D.C.,

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Waxing UnLyrical

OCTOBER 26, 2015

And once you do, grab your cape and fuel up the Batmobile, because it’s time to enjoy the best of SBC in this week’s roundup. So you slowly start to acquire a larger piece of the overall conversation, which is exactly what happens when you build thought leadership… which is a large part of what PR – and social PR – is about.”

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