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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

It’s not enough to share thoughts on the latest breach; rather, reporters are often looking for short and long-term insights and advice about the future of the category as well as the reasons the public should care. . Moreover, pay attention to the tone of data privacy stories. Context matters. All breaches aren’t the same.

Privacy 294
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Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Good media lists improve relations. See this earlier post for more tips on good media relations.

Media 136