Local Pitching Privacy Telecommunications 
ImPRessions - Crenshaw Communications
AUGUST 23, 2022
For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. Context matters.
ImPRessions - Crenshaw Communications
AUGUST 30, 2018
Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities.
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