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Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

Why: “ Gartner analyst Jennifer Polk said that 2015 will be a year for optimization – brands spending less time investing in new platforms or developing content, and more time looking at metrics to sort out what’s working and what’s not.” So have a read. 6 Digital Marketing Trends to Watch in 2015.

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