Public Relations Today

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

how-networked-comms-offers-speed-data-and-authenticity

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing

Marketing Content Marketing Data Social Media

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing

Writing Communications Marketing B2B

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Stay Connected