article thumbnail

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. PR helps differentiate.

Brand 149
article thumbnail

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Also see PR and Storytelling; Off Script No. Think Google Hotels, Flights, weather, etc.). Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. 7: Lou Hoffman. 12) More dramatic platform changes will challenge marketing.